Poosh Is Here, Kourtney Kardashian Launches Beauty and Lifestyle Website

Kourtney Kardashian launched Poosh, her beauty and lifestyle website, Tuesday morning. The new site is named after a nickname for her daughter Penelope, 6, the site is intended “to educate, motivate, create and curate a modern lifestyle, achievable by all.”

 

View this post on Instagram

 

We’re live. poosh.com #pooshtheboundaries

A post shared by Poosh (@poosh) on

In the “About” section of her website she writes, “I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space,” Kardashian continues with “Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”

When Poosh launched, so did a few articles featuring tips on “How to Look Good Naked,” Kardashian’s “signature salad” recipe that contains hardboiled eggs, avocado and tomatoes, but no lettuce, and advice from Kris Jenner on “What It Takes To Be A Boss.”

 

View this post on Instagram

 

Watch my first ever Poosh interview (with my mommy @krisjenner): What it Takes To Be A Boss, live now on poosh.com.

A post shared by Kourtney Kardashian (@kourtneykardash) on

The website also includes a shopping section where fans and visitors of the site can purchase tons of Kardashian-approved items, like the make up she uses every day,  Alexander Wang shorts and her favorite furniture and home decor items, like a console from CB2.

So far fans are loving the website and are keeping up with this Kardashian.

 

Featured Image: (Photo by Dave Kotinsky/Getty Images for Sugar Factory American Brasserie)

Playlist